POLLY Jersey top
170€
For High Summer 2025, Loulou de Saison captures the magnetic energy of a Parisian midsummer evening—when the heat lingers and the city hums with quiet intensity.
Creative Director Chloé Harrouche explores the tension and ease that define Parisian style, focusing on movement, lightness, and subtle structure.
The campaign, lensed in the iconic Le Duc restaurant, deepens this story, harkening to the quiet pleasure and mystery that unfold as the night falls in Paris, when everything slows down and illuminates. A warm palette—a striking Rouge, Jasmine Ivory, Raw Umber—echoes the shifting light of the season, while seamless swimwear and day-to-evening ensembles speak to the ambiguity of summer: is she arriving or slipping away??
